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GlaxoSmithKline's Oscal brand had published a wonderful and inspiring book about women who at an older age are still living a healthy and active lifestyle. But they had a hard time getting the book to their audience. Electronic Art listened to their pain, and created a viral campaign of personal recommendation that prompts readers to share the book with loved ones, and see how many lives they can touch. We designed and executed the website, kiosks, database and mapping tools to facilitate this program which launched nationally at the 2007 Senior Olympics. Kiosks in their expo booth allowed guests to register their books and share their stories of inspiration.
Visit the site: SoaringSpiritsBook.com
Read this case study: GlaxoSmitKline