CEO Renamed as Chairperson for DSA Committee

I’ve had the good fortune to be involved with the Digital Signage Association since it’s inception a few years ago, as well as membership in the SSKA (Self Service & Kiosk Association).  In the past few months both of those organizations combined into one non profit association which makes my life a lot easier.  The new association is the Digital ScreenMedia Association ( notice how the kept the DSA moniker). And with a membership of over 650 end users, deployers, manufacturers and agencies it is a pretty powerful organization.

I’ve been the chairperson for the DSA Marketing & PR committee for about 1.5 years now and with the merger of the two associations and two committees it was a bit up in the air if I would be the new combined committee chairperson or if the esteemed Bill Lynch of the SSKA committee would lead going forwards.   Well it’s official that I am indeed the new chairperson of the combined committee and we had our first conference call a few weeks ago to engage the now larger committee.  It was a great call as we reviewed old news and new items including some very exciting programs we will be recommending to the board.   I can’t speak of them yet but I’m hopeful they will make an impact in the marketing of the DSA, giving us several PR opportunities and help fulfill the mission of the DSA.   More word on this when it’s public knowledge.

To learn more about the DSA and get involved as a user/integrator/agency of digital signage, mobile or kiosk technologies visit their web site at: http://www.digitalscreenmedia.org/

Digital Signage Expo 2010

I will be attending the DSE  (Digital Signage Expo) again this week in Las Vegas.  Partly because it’s warm and sunny but mostly because I need to keep up on the latest and greatest in hardware, software and unique offerings in our industry.  This show is very large and was very good last year (See my review here).   We came away from that show last year with some new partners, vendors and customers.  We hope for the same this time around.  I will be attending networking events each evening and rubbing elbows with many of my partners as well as prospects.  Always a good time.

This year we are sure to see tons of Atom based digital sign players devices, new screen models from the big players like Samsung, LG & NEC.  Last year they were really highlighting 3-D screens but it has only been the past few months that 3-D LCD screens have been getting a lot of media attention as these same manufacturers are all bringing 3-D to the consumer market as well.  So I expect 3-D to have a large part in the show again this year, even though my own personal opinion is that it is a small niche in the digital out of home (DOOH) experience.

There has also been a lot of talk about the DSA & DSE competing with each other.  This should make for some interesting Digital Signage Association (DSA)  board meetings the day before the show.  I sit on the advisory board for the DSA and am currently the chair of the Marketing and PR committee.  Our ranks have really grown tremendously over the past year and we have several new members such as Intel and HP joining and taking an active role.  I hope to have more to report after the show.

2.4 inch LCD

2.4 inch LCD

Will I see you there?  If so, say hello.  You won’t be able to miss me with my Twitter Tshirt pointing you to my Twitter page @KioskGuy.  And I’ll be wearing a 2.4 inch LCD screen on the lapel of my sport coat showcasing some of our recent projects.  I like the idea of using these Personal Media Players (PMP) as a way to communicate and get noticed at these huge tradeshows.  If you have anything that you’d like me to research for you while I’m at the show, please send me a note by commenting here or using our Contact Us page on our web site.  I have several meetings set with our partners at Samsung, AOpen and more.

Review of DOOH panel at 2009 Cincinnati Digital Hub Non-Conference

@bcollinssignman: digital signage can be adapted to context a... on Twitpic

Bill Collins

Last week I organized a panel discussion on digital signage or “digital Out of Home” (DOOH) at the Cincinnati based Digital Hub Non-Conference.  This conference was a regional showcase of all things digital with some national keynote speakers.  At last year’s event, I was shocked that a digital conference could have no digital signage discussions so I got involved and got on the programming schedule for digital signage.  The problem is that I was too chicken to do the whole topic on my own. Its the whole fear of public speaking. So I thought… hmmmm  who else can I draft into this?  A panel discussion would be much easier for me to stomach.

I know many people in our industry from our many years of experience, and first turned to some of the partners we have in the business such as Samsung.  Samsung suggested we use Dayton based Stratacache since this event was a regional showcase, and I have been aware of Stratacache for years, even though we had not yet worked with their tools.  Turns out the director of marketing there, Louie Hollmeyer was a classmate of mine in elementary and high school.  I hadn’t seen him since.  (He looks the same as when he was eighteen years old!)  Done!  Then I turned to respected national speaker and research analyst for the kiosk and digital signage industry, Mr. Bill Collins.  He turned me on to Mike Collette of Healthy Advice Networks.  Their firm operates about 7000 screens in their network of patient education content that is placed in waiting rooms around the continent.  He would bring a great perspective on how to manage or operate a large network.   Done!   My connections connected me to new and relevant prospects for the panel.   This was working out quite well.

Now, the reason they call this a Non-Conference is that while the keynotes are held in the main ballroom of the local Hyatt Regency hotel, the breakout sessions are held in local pubs and artsy venues.  The attendees walk the 3-4 blocks to the venue that is hosting the session you are interested in attending.  Our session was held in the Lodge Bar on 7th street in Cincinnati.  The decor is very log cabin ‘ish with deer heads mounted to the wall along side of fishing paraphernalia and similar sporting trinkets.  Certainly interesting when your session attendees are drinking a Gin and Tonic during your talk!  The problem with the Non Conference idea is that the day of the event, there was a large rain storm that started right at the time our session started.   So our attendance was low at first, and the room filled up more as the wet and dripping new media types “poured in”.

Samsung had provided two LCD panels for our use at the event (Thanks Guys!) and our firm, Electronic Art provided the stands and media players.  Stratacache brought a sample reel of Digital signage content and so did Healthy Advice Networks.  Bill Collins brought a great PowerPoint deck with some good visual examples of signage installations and his take on definitions and metrics.   Some folks noted that the content from Stratacache had localized data in it that was set to Nebraska (and we are in Cincinnati),  but they need to understand the lack of internet connectivity and amount of setup needed for this short 45 minute session.   I think everyone understood the scenario being shown.  (The Twitterati can be so picky!)  There were discussions about the reasons to use commercial grade hardware and the reasons why, the slow adoption of signage by retailers in the past and how this has been changing.  We also discussed how traditional agencies have been slow to understand the medium and how interactive agencies (like Electronic Art) have been providing a lot of the content and consulting.  And we talked about the benefits such as localization, day parts, and how the content can be specific to the viewer.

In all, the event was a success.  We could have gone on for another hour but sadly these were short sessions.  We knew that going in which is why we titled the session “Digital Signage 101: – Networks, Components, Media and its impact on traditional media.”.    I heard a lot of people ask for more of this content next year.  We hope to be able to provide a longer session and incorporate more signage into the event overall for way finding and sponsor promotion.

The keynote speeches of the event are available online as PodCasts at http://cms.screamingbob.com/content/null-dhi09/podcasts. To see some of the Twitter posts on the overall conference, look up the tag #dhi09 on Twitter.  And here are some photos from our session at the Lodge Bar.

Louie Hollmeyer of Stratacache #dhi09 on TwitpicJohn Cyzrka of Samsung talking about uVending solution # dhi09 on TwitpicSetting up for #dhi09. That's @kioskguy behind the samsung sc... on Twitpic

Electronic Art President Named Chair of PR & Marketing for Digital Signage Association

Tim Burke, Founder and President of Electronic Art, was named chair of the PR & Marketing Committee for the Digital Signage Association on May 5, in Las Vegas, during a board meeting prior to the 2009 KioskCom Self Service Expo.

In this role, Burke plans to provide marketing and PR guidance to promote the awareness of the industry association and increase membership. He expects to work with other association committees to help them achieve their missions as well.

“Marketing is one of my key strengths. I’ll help drive awareness through social media, trade shows and other events with attendees that consume digital signage,” Burke said.

Burke’s first goal is to get the DSA involved with the Cincinnati Digital Non-Conference to be held on Sept. 24 – 25, which provides a targeted audience for the DSA to provide education and drive awareness of the association. He will also encourage involvement in the Digital Signage Expo and other events that serve to educate agencies, media and IT professionals, architects, and property management firms about digital signage.

DSA members are some of the most prominent and respected suppliers in the digital signage industry. Other committee chairpersons were named at the board meeting, including Margot Myers of the Platt Retail Institute, the chair of the Education & Certification committee, and Greg Masingill of Seneca Data, the chair of the Membership committee.

“Our industry has grown tremendously in the past three years and is expected to double in size by 2012. I want to help lead the organization meet its mission and play a role in that industry growth,” Burke said.

For more information about Electronic Art, contact Tim Burke at (513) 321-1771 or tburke@electronicart.com, or visit www.ElectronicArt.com.

About the Digital Signage Association

The purpose of the Digital Signage Association (DSA) is to accelerate the growth and advance the excellence of digital signage deployments worldwide. The DSA strives to help those deploying digital signage solutions be as successful as possible. The Association is built on three pillars: advocacy, education and networking. For more information, visit http://www.digitalsignageassociation.com.

About Electronic Art

Electronic Art (www.ElectronicArt.com) is a Cincinnati-based interactive agency specializing in kiosks and digital signage as well as many related online services. Originally founded in 1998 and incorporated in 2002, Electronic Art began primarily as a Web studio offering high end custom programming, ecommerce, and design. Electronic Art provides custom solutions for many industries in kiosks, digital signage and website development. Sales of kiosk and digital signage hardware allow for a complete solution from one vendor, and an onsite IT staff handles build, integration and support needs.