While discussing mobile marketing Sheryl Sandberg (Facebook COO) states “The size of the audience makes this – the phone – a mass medium. It’s as important to a marketer as TV. This is as important – if not more important – than television.” I couldn’t agree more. As the mobile medium is so much more interactive and measurable. And the content written for mobile consumption must be tailored to that medium.
Intelligent marketers are paying attention to mobile as a highly effective medium for communicating to businesses as well as consumers. The demand to produce mobile content is increasing at an alarming pace. Is your business ready?
Here are some tips on providing the best written content designed for the mobile market:
- Less is more – your message must be communicated in short blocks. You can apply the “Twitter rule” of 140 characters for each “paragraph.” This can be adjusted up or down slightly – but only slightly – depending on your particular type or style of content.
- Headlines are king – your headline must grab attention. Make it bold and intriguing so the reader will take the next step.
- Take some test laps – According to a recent Mashable article you can take an initial run at different techniques to determine what is most effective with your target audience. Note the responses and effectiveness through analytics and by reviewing feedback. If it works, try some other flavors and then rotate the approaches that are most effective.
- Remember your message – keep your focus on your marketing message and make sure every word is used in the most effective manner to communicate that message.
- Top down approach – the most important parts of your mobile content should be at the very beginning, which is the opposite of most other forms of writing. Because most mobile readers only spend a few seconds on each subject it is crucial to get the message across sooner rather than later.
The demand for mobile content writing will only escalate as mobile usage grows. Already we see a demand for mobile ready content in blogs, articles and web content for our customers as they recognize the mobile audience reading their sites. And in our mobile app development we use the above methods to hone our messaging. Now, put your pen to paper… er… or start typing!