At Electronic Art, we really like the Samsung product line for LCD displays in retail and corporate digital signage. They really have their head in the game and are always improving and innovating the technology. They’ve just released a new LED LCD product line update and the new PDF catalog is available here. What I find interesting is the use of the term “LED LCD” which seems a bit confusing. They seem to be blending the two different terms to create their own terminology.
It makes me wonder how long it will be until there are no more LCD displays and LED is the standard. It’s probably not far away as the new LED screens are up to 50% more energy efficient which is so important with rising energy costs. And being so thin and slender certainly makes for a cleaner looking installation because it doesn’t protrude so far from the wall. And they are mercury free and easier to recycle. All very important topics when deciding what the total cost of ownership of these screens are over time.
Don’t confuse these with the consumer grade screens you find at Best Buy. Samsung LED LCD commercial displays are built for heavy-duty commercial use. They feature more advanced cooling technologies than consumer televisions, and are designed for long hours of continuous use. Consumer grade screens are rated at about 20,000 to 30,000 hours of intermittent use whereas the commercial screens are rated at 60,000 + hours of continuous usage. They come with a three year commercial warranty instead of a consumer warranty. Hang a consumer screen in a business environment and the consumer warranty is no longer valid.
In past years we have sold a lot of Samsung screens for libraries, trucking companies, ski resorts and general corporate communication. We’ve even sold Proctor & Gamble a 9 screen video wall last year that was used in their lobby for an Earth Day event. I think we’ll have a lot of success with the new LED screens as well.
A new change in the LED line-up is a built in simple media player. It will play basic Jpegs, video and powerpoint (not sure why anyone would use Powerpoint for screen media… but that is another story). in a simple rotation. This new USB plugin method is using what they call MagicInfo Lite software which comes free with the screens. Other commercial screens with a built-in PC have come with MagicInfo Pro as a free product to manage a small number of networked screens. And there is also the MagicInfo-I premium which is a more robust enterprise application available (not free). So Samsung has brought added value to their commercial LED lineup to enable an easy to use simple media player right out of the box. Of course you can still add PC player devices and run more processor intensive applications like Flash and use more sophisticated digital signage management software. But a small office or low budget project can benefit from these new products from Samsung.
If you’re looking to do digital menu boards, corporate communications, retail signage or you just want to be able to welcome your guests in your lobby, call us. We can recommend the best solution for both your short term and long term needs. We offer full integration including installation services, software configuration, training, remote system monitoring and content creation.
Related Reading: Also read the white paper on “Why Buy Professional LCD’s” here.
Tim Burke is the president of Electronic Art LLC and also on the advisory board of the Digital Screenmedia Association which is the leading industry association for digital signage, kiosks and mobile interactive. He also is chairman of their marketing and PR committee. Electronic Art is a full service integrator and a Samsung partner.