How Does Your Brand Surprise And Delight Your Customers?

WestJet-Christmas-Miracle-surprised-guest-feature

Brands want people to share their story. How do you get someone to share? By inspiring them, surprising them and delighting them with your brand or product. There are many good examples out there and this recent WestJet video shows how they surprised a plane full of customers at the Christmas holidays. Obviously, capturing all of the video and posting it to YouTube has inspired and delighted many of us enough to share the story. My wife shared it with me after her co-workers shared it with her. See it below.

What makes someone want to share? In the book “Contagious: Why Things Catch On” author Dr. Jonah Berger states: “Awe is the sense of wonder and amazement that occurs when someone is inspired by great knowledge, beauty, sublimity, or might. It’s the experience of confronting something greater than yourself. Awe expands ones frame of reference and drives self-transcendence. Awe is a complex motion and frequently involves a sense of surprise, unexpectedness or mystery.” Awe also inspires sharing. For example, Jonah and his team determined that awe-inspiring articles were 30% more likely to make the “Most Emailed” list.

As a developer of self service kiosks, interactive and mobile I especially enjoyed the “Santa Station” that WestJet setup in the terminal to allow customers to talk “Live” to Santa. Notice the carpet where people should stand to be in the full view of the camera. This illustrates that any sort of photobooth kiosk needs to be more than just the enclosure. A kiosk is the enclosure and everything around it used to draw attention to the kiosk including signage, floor branding, surrounding product, etc. Ensure your kiosk is not just a screen on a stick or on the wall. Think of your kiosk as the entire environment.

http://www.youtube.com/watch?v=zIEIvi2MuEk

Press Release: New Website to Showcase the 1848 Panorama Daguerreotype Exhibit

 

For Immediate Release                                                      Aug. 29, 2011

Electronic Art Creates Interactive Website to Showcase Cincinnati Library’s 1848 Panorama Daguerreotype Exhibit

 

CINCINNATI —Electronic Art (www.ElectronicArt.com), a Cincinnati interactive agency specializing in touch-screen kiosks, digital signage and integrated websites, announces their new interactive website, http://1848.cincinnatilibrary.org/, to accompany the Cincinnati Library’s restored Cincinnati Panorama of 1848 daguerreotype interactive display.

Electronic Art created and installed two 52-inch touch-screen displays to showcase the Cincinnati Library’s restored Cincinnati Panorama of 1848 daguerreotype. The exhibit opened to the public this past May, and has since been featured in several publications, including the New York Times, Cincinnati Magazine, and the Cincinnati Enquirer. The new interactive website will allow online visitors to experience this priceless piece of Cincinnati history up close.

Similar to the exhibit’s flat-panel touch screens, the library’s website feature, designed by Electronic Art, allows the public to view the daguerreotype in high definition and zoom in to see its incredible detail and clarity. Online users can click any of the several “points of interest” to learn more about particular landmarks and gain insight into mid-nineteenth century Cincinnati. Categorical tabs allow viewers to focus on the points of interest that are relevant to certain historical topics, such as everyday life, immigrants, or science and inventions.

Visitors can also create and share their own points of interest by clicking on the “create and share” button. They can then add their own comments and even share them via their social media networks. For example, a fan of Cincinnati architecture could comment on a favorite historical site in the daguerreotype and share it with friends on facebook.

“It’s about empowering guests to share their favorite pieces of this interesting subject. When people share the website with their friends and social networks it extends the exhibit’s reach to thousands more viewers than the library could alone,” said Tim Burke, President of Electronic Art. “The website is meant to serve as the second phase of this interactive project. This remarkable daguerreotype now has a comprehensive digital exhibit and online component to revitalize it and bring it into the 21st century.”

Visit http://1848.cincinnatilibrary.org/ to experience the interactive online exhibit. The Cincinnati Riverfront Panorama of 1848 is now on permanent display in the Joseph S. Stern, Jr. Cincinnati Room at the Library. For more information, visit www.cincinnatilibrary.org.

 

For more information about Electronic Art LLC, contact Tim Burke at (513) 321-1771, or visit www.ElectronicArt.com.

 

About Electronic Art

Electronic Art (www.ElectronicArt.com) is a Cincinnati-based interactive agency specializing in computer kiosks and digital signage, as well as many related online interactive services. Originally founded in 1998, Electronic Art began primarily as a Web studio, offering high-end custom programming, ecommerce, and design. Today, Electronic Art provides custom solutions for many industries via kiosks, digital signage, and website development.

 

Company Contact Agency Contact
Tim Burke Bethany Miller
Electronic Art LLC O’Keeffe PR & Marketing Solutions
(513) 321-1771 (513) 221-1526  bethany@okeeffepr.com

###

Posted in Press | Tagged , | Comments Off on Press Release: New Website to Showcase the 1848 Panorama Daguerreotype Exhibit

Touch-Screen Display Allows Library Visitors to Interact with a Piece of Cincinnati History

For Immediate Release                   May 24, 2011

Electronic Art provides Interactive display for Cincinnati Public Library’s Riverfront Panorama of 1848


CINCINNATI
— Electronic Art (www.ElectronicArt.com), a Cincinnati interactive agency specializing in touch-screen kiosks, digital signage, and integrated websites, announces their contribution to a new exhibit at the Cincinnati Library. Electronic Art has integrated two large-scale digital touch-screen displays into the Cincinnati Library’s much-anticipated exhibit showcasing the restored Cincinnati Riverfront Panorama of 1848 daguerreotype.

The daguerreotype consists of eight slides covering two miles of Cincinnati’s riverfront in 1848. Charles Fontayne and William Porter took the photographs on a rooftop in Newport, Kentucky, across the Ohio River from Cincinnati. The daguerreotype, invented in 1839 as the first practical method of photography, captured images with a very high resolution.

Electronic Art installed two 52-inch flat-panel interactive touch-screens that will allow library visitors to view the images in high definition, and zoom in, much like on an iPad, to see the detail and clarity of the photographs. Visitors will also be able to touch certain areas on the screen to learn more about the photo, view life in mid-nineteenth century Cincinnati, and gain more insight into the city’s then developing neighborhoods.

“The Library has had this daguerreotype for a long period of time, and we knew we had to showcase it. The question was, how do we display it in a way that both protects it and also enables people to appreciate the historic value and relevance of this remarkable piece of Cincinnati history?” said Jason Buydos, Cincinnati Library Assistant Director of Support Services & Project Manager for the daguerreotype display. “That’s where Electronic Art came in. Together we came up with a flat touch-screen display that would allow visitors to tap on the screen to zoom in for a closer look and more information. I am very happy with the result.”

Electronic Art also contracted with Harlan Graphic Arts Services, who helped build the enclosure.

“We installed the enclosure around the daguerreotype and kiosk, and created the display graphics. It was definitely and honor and pleasure to work with such a priceless piece of Cincinnati history. Electronic Art and everybody at the library were great to work with. I am proud to be a part of it,” said Dave Johnson, Managing Director, Harlan Graphic Arts Services.

“We enjoyed the challenge of using a multi-touch interface on a grand scale to enable guests to interact with the art,” said Tim Burke, President of Electronic Art. “Our staff faced many challenges, such as working with large file sizes. We had to implement high-end machines with 12GB of memory, and determine a technique to allow the best interaction with the high-resolution images. A database enables staff to add points of interest in an overlay layer within the Adobe Flash-based application, which brings a rich educational component.”

More Information About the Daguerreotype

Conservators at the George Eastman House International Museum of Photography and Film in Rochester, New York , cleaned and stabilized the photos, digitized the images, and remounted them in their original antique frame. Along with being the first and most well-known daguerreotype to depict an American city, this photo is also one of the most famous in the history of the medium. It was displayed in the Crystal Palace at the first World’s Fair in London, and is widely considered to be the “Mona Lisa” of daguerreotypes. It contains the first photographic images of steamboats, a railroad station, and one of the country’s earliest astronomical observatories.

The Cincinnati Riverfront Panorama of 1848 is now on permanent display in the Joseph S. Stern, Jr. Cincinnati Room at the Library. For more information, visit www.cincinnatilibrary.org.

For more information about Electronic Art LLC, contact Tim Burke at (513) 321-1771 or visit www.ElectronicArt.com.

About Electronic Art

Electronic Art (www.ElectronicArt.com) is a Cincinnati-based interactive agency specializing in computer kiosks and digital signage, as well as many related online interactive services. Originally founded in 1998, Electronic Art began primarily as a Web studio, offering high-end custom programming, ecommerce, and design. Today, Electronic Art provides custom solutions for many industries via kiosks, digital signage, and website development.

###

Agency Contact
Bethany Miller
O’Keeffe PR
(513) 221-1526
bethany@okeeffepr.com