National Underground Railroad Freedom Center Website Redesign

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NURFC's homepage in 2007

We’ve been working with the Freedom Center since 2006 and got a chance to redesign their website in 2007. It was a huge undertaking, a complete rethinking of the site’s purpose, architecture, and design.

Over time the homepage was updated to meet the changing needs of the organization. Recently we were tasked with addressing an upcoming shift in the Freedom Center’s online communications goals and didn’t feel the existing layout could accommodate that without pushing other important information into the background.

The center plans on highlighting the work they do combating modern slavery and want the website’s blog to be the primary avenue for this push. That meant getting articles on the homepage without overwhelming visitors with walls of text. We accomplished this goal by bringing a list of recent blog articles to the homepage and also dedicating a large navigation element to the Slavery Today section of the website.

The Freedom Center's new look

The Freedom Center's new look

The other elements of the homepage each provide quick access to the site’s more popular sections, we also brought a list of upcoming events in to help balance out the blog headlines.

One of the biggest challenges we faced during our initial design was the lack of great photography. The building and the exhibits are truly stunning but we struggled to get that across. Cincinnati architecture photographer Miles Wolf has taken some amazing interior and exterior shots since our first go around and we weren’t going to miss the chance to incorporate them into the new site (the home page greets visitors with one of 6 randomly chosen images and each of the main sections also sports a large photograph).

Fortunately, due to the modular approach we took to our rebuild of the site in 2007, the process of applying the design to the site went very quickly. With the exception of the home page, which was built from scratch, we were able to apply the new design across the whole site in just a few hours work.

Visit the site and let us know what you think.

2008: A Retrospective

As we look forward to 2009 at Electronic Art, we are pretty busy with projects already and it doesn’t appear that it will let up anytime soon.  Many firms are still investing in marketing, even harder in these down times, to try to capture every sale they can.  It’s always good for us to look back at the past year and think about the projects that kept us busy and were fun to work on. So, I thought I’d look back and recall some good ones.

We started 2008 with the installation of a way-finding kiosk for Boone County Kentucky’s brand new library facility.  This was a nice physical installation with our fabrication partners at Adex International, and our unique kiosk software application helped people find their way around the new facility.

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Electronic Art Furthers “Passage to Freedom” Tourism Initiative with Installation of Two Interactive Kiosks

Statewide Ohio Underground Railroad Tourism Program Underway

CINCINNATI – Electronic Art (www.ElectronicArt.com), an interactive agency specializing in custom kiosk software, kiosk hardware and integrated Web sites, recently installed interactive kiosks and custom-designed software at the Ohio Historical Society building in Columbus, Ohio, and the National Underground Railroad Freedom Center in Cincinnati.

These two kiosks are part of the “Passage to Freedom” initiative, which promotes tourism to historical sites throughout the state that relate to the Underground Railroad. Visitors can access detailed information about the site and its history using touch screen interfaces, simple navigation, and focused content. Electronic Art’s EasyShip XL model kiosks also showcase nearby points of interest and events to make a visit to the area complete.

Each kiosk is linked to the Web site www.passagetofreedomohio.com, and is constantly updated with the latest information about local and regional events, such as fairs, arts and cultural festivities, and children’s activities. Continue reading