National Underground Railroad Freedom Center Website Redesign


NURFC's homepage in 2007

We’ve been working with the Freedom Center since 2006 and got a chance to redesign their website in 2007. It was a huge undertaking, a complete rethinking of the site’s purpose, architecture, and design.

Over time the homepage was updated to meet the changing needs of the organization. Recently we were tasked with addressing an upcoming shift in the Freedom Center’s online communications goals and didn’t feel the existing layout could accommodate that without pushing other important information into the background.

The center plans on highlighting the work they do combating modern slavery and want the website’s blog to be the primary avenue for this push. That meant getting articles on the homepage without overwhelming visitors with walls of text. We accomplished this goal by bringing a list of recent blog articles to the homepage and also dedicating a large navigation element to the Slavery Today section of the website.

The Freedom Center's new look

The Freedom Center's new look

The other elements of the homepage each provide quick access to the site’s more popular sections, we also brought a list of upcoming events in to help balance out the blog headlines.

One of the biggest challenges we faced during our initial design was the lack of great photography. The building and the exhibits are truly stunning but we struggled to get that across. Cincinnati architecture photographer Miles Wolf has taken some amazing interior and exterior shots since our first go around and we weren’t going to miss the chance to incorporate them into the new site (the home page greets visitors with one of 6 randomly chosen images and each of the main sections also sports a large photograph).

Fortunately, due to the modular approach we took to our rebuild of the site in 2007, the process of applying the design to the site went very quickly. With the exception of the home page, which was built from scratch, we were able to apply the new design across the whole site in just a few hours work.

Visit the site and let us know what you think.

Accel Advisors Website Redesign viewed in FireFox viewed in FireFox

We originally built (but didn’t design) Accel Advisors’ website way back in 2006 and recently tweaked the layout and color scheme a bit and also updated the code to take advantage of some of the new css3 properties like rounded-corners and drop-shadows* (translation: the site downloads a bit faster and is easier to maintain).


*These elements don’t display in the current versions of Internet Explorer but do in all modern browsers and will in IE9, which Microsoft is releasing later this year.

Dynamically Generating PDF Files with dotNET.

We recently completed a project that needed to have a rather robust tool for dynamically creating and saving reports as PDF files. We’ve done similar things in the past but always wrestled with the dynamic pdf creation tool we were using. We decided to look around at what other tools people were recommending and settled on using ABCpdf from webSupergoo.

Installing it on the server was a breeze, our developers had an easier time getting things working, files sizes were about 10% smaller, and load times seemed slightly faster than our previous tool.

Posted in Code | Tagged , , , , | Comments Off on Dynamically Generating PDF Files with dotNET.

Self-Service Kiosks for Kroger Personal Finance

krogerpfkiosk2We recently completed a kiosk application for Kroger Personal Finance that will allow customers to learn, manage, and apply for several financial products including insurance, mortgage refinancing, and credit cards.

The kiosks are located in the New KPF Money Stores being added to many of the grocery chain stores, one kiosk will be public facing while another will be in office where a representative can help consumers with the offers.

The kiosks are currently in a pilot phase at the newly opened Kroger location in Norwood.  If you live in Cincinnati, stop by and check them out.

A few more images below

Continue reading

Electronic Art President Named Chair of PR & Marketing for Digital Signage Association

Tim Burke, Founder and President of Electronic Art, was named chair of the PR & Marketing Committee for the Digital Signage Association on May 5, in Las Vegas, during a board meeting prior to the 2009 KioskCom Self Service Expo.

In this role, Burke plans to provide marketing and PR guidance to promote the awareness of the industry association and increase membership. He expects to work with other association committees to help them achieve their missions as well.

“Marketing is one of my key strengths. I’ll help drive awareness through social media, trade shows and other events with attendees that consume digital signage,” Burke said.

Burke’s first goal is to get the DSA involved with the Cincinnati Digital Non-Conference to be held on Sept. 24 – 25, which provides a targeted audience for the DSA to provide education and drive awareness of the association. He will also encourage involvement in the Digital Signage Expo and other events that serve to educate agencies, media and IT professionals, architects, and property management firms about digital signage.

DSA members are some of the most prominent and respected suppliers in the digital signage industry. Other committee chairpersons were named at the board meeting, including Margot Myers of the Platt Retail Institute, the chair of the Education & Certification committee, and Greg Masingill of Seneca Data, the chair of the Membership committee.

“Our industry has grown tremendously in the past three years and is expected to double in size by 2012. I want to help lead the organization meet its mission and play a role in that industry growth,” Burke said.

For more information about Electronic Art, contact Tim Burke at (513) 321-1771 or, or visit

About the Digital Signage Association

The purpose of the Digital Signage Association (DSA) is to accelerate the growth and advance the excellence of digital signage deployments worldwide. The DSA strives to help those deploying digital signage solutions be as successful as possible. The Association is built on three pillars: advocacy, education and networking. For more information, visit

About Electronic Art

Electronic Art ( is a Cincinnati-based interactive agency specializing in kiosks and digital signage as well as many related online services. Originally founded in 1998 and incorporated in 2002, Electronic Art began primarily as a Web studio offering high end custom programming, ecommerce, and design. Electronic Art provides custom solutions for many industries in kiosks, digital signage and website development. Sales of kiosk and digital signage hardware allow for a complete solution from one vendor, and an onsite IT staff handles build, integration and support needs.

Central Market Gets New Kiosks


We have just deployed a customer loyalty kiosk for Central Market, a natural foods retail store by HEB grocer.  The kiosks allow their customers known as “foodies” to get rewarded for purchases they make and redeem the rewards for actual in-store credits known as “foodie cash”.  They can also enroll in the loyalty program or manage their account at the kiosks by swiping their loyalty cards.  The touch screen enabled kiosks are a result of Electronic Arts partnership with  AdPlex, a leading integrated marketing solutions provider who led the project.  Electronic Art provided the hardware and software to enable the total solution for the health conscious consumers.

Central Market has seven locations in Austin, Dallas, Fort Worth, Houston, Plano, San Antonio and Southlake, Texas.  The Houston location is the first to receive the initial pilot kiosk units at it’s upscale location.

Posted in Kiosks, News | Comments Off on Central Market Gets New Kiosks Redesign

prgscreenThe Pink Ribbon Girls is an organization for young women with breast cancer. We’ve been working with them on their website for almost 4 years now. Over that time we’ve added a lot of features in the member area but when it came time to add a whole new section for volunteers (AKA The Pink Ribbon Gang) it was decided that we needed to make a few tweaks to how pages were laid out.

One of the biggest changes was width. Since we first designed the site the average user’s screen size has increased from 800×600 to 1024×768. This gives us a lot more room and the ability to display things across the horizontal without it looking too cluttered.

We also streamlined the sign-in process, added a blog, and a whole section to keep family members and friends in the loop.

Has it been a while since your website was last refreshed? Contact us for a quote.

Posted in News, Web Design | Comments Off on Redesign