National Underground Railroad Freedom Center Website Redesign

nurfcOldHome

NURFC's homepage in 2007

We’ve been working with the Freedom Center since 2006 and got a chance to redesign their website in 2007. It was a huge undertaking, a complete rethinking of the site’s purpose, architecture, and design.

Over time the homepage was updated to meet the changing needs of the organization. Recently we were tasked with addressing an upcoming shift in the Freedom Center’s online communications goals and didn’t feel the existing layout could accommodate that without pushing other important information into the background.

The center plans on highlighting the work they do combating modern slavery and want the website’s blog to be the primary avenue for this push. That meant getting articles on the homepage without overwhelming visitors with walls of text. We accomplished this goal by bringing a list of recent blog articles to the homepage and also dedicating a large navigation element to the Slavery Today section of the website.

The Freedom Center's new look

The Freedom Center's new look

The other elements of the homepage each provide quick access to the site’s more popular sections, we also brought a list of upcoming events in to help balance out the blog headlines.

One of the biggest challenges we faced during our initial design was the lack of great photography. The building and the exhibits are truly stunning but we struggled to get that across. Cincinnati architecture photographer Miles Wolf has taken some amazing interior and exterior shots since our first go around and we weren’t going to miss the chance to incorporate them into the new site (the home page greets visitors with one of 6 randomly chosen images and each of the main sections also sports a large photograph).

Fortunately, due to the modular approach we took to our rebuild of the site in 2007, the process of applying the design to the site went very quickly. With the exception of the home page, which was built from scratch, we were able to apply the new design across the whole site in just a few hours work.

Visit the site and let us know what you think.

One Response to National Underground Railroad Freedom Center Website Redesign

  1. Our team did a great job on the re-work. With all of their various departments trying to get top priority our team has done a great job of keeping it balanced. Not an easy task in such a large organization. The site has had several restructures of the homepage in the past 3 years but not the entire site. I’m happy that we’ve managed to keep the sophistication of the initial redesign.