I’ve had the good fortune to be involved with the Digital Signage Association since it’s inception a few years ago, as well as membership in the SSKA (Self Service & Kiosk Association). In the past few months both of those organizations combined into one non profit association which makes my life a lot easier. The new association is the Digital ScreenMedia Association ( notice how the kept the DSA moniker). And with a membership of over 650 end users, deployers, manufacturers and agencies it is a pretty powerful organization.
I’ve been the chairperson for the DSA Marketing & PR committee for about 1.5 years now and with the merger of the two associations and two committees it was a bit up in the air if I would be the new combined committee chairperson or if the esteemed Bill Lynch of the SSKA committee would lead going forwards. Well it’s official that I am indeed the new chairperson of the combined committee and we had our first conference call a few weeks ago to engage the now larger committee. It was a great call as we reviewed old news and new items including some very exciting programs we will be recommending to the board. I can’t speak of them yet but I’m hopeful they will make an impact in the marketing of the DSA, giving us several PR opportunities and help fulfill the mission of the DSA. More word on this when it’s public knowledge.
To learn more about the DSA and get involved as a user/integrator/agency of digital signage, mobile or kiosk technologies visit their web site at: http://www.digitalscreenmedia.org/