Arbitron Digital Place Based Video Study

Arbitron has released a new study that gives some interesting measurements on out of home video and the audience’s ability to retain the message.  I attended a webinar where Arbitron Senior Media Research Analyst Diane Williams discussed some of the key findings in this year’s report. Very interesting stuff!

You can download a copy of the report here.

Enjoy!  And don’t say I never give you anything.

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