We have just deployed a customer loyalty kiosk for Central Market, a natural foods retail store by HEB grocer. The kiosks allow their customers known as “foodies” to get rewarded for purchases they make and redeem the rewards for actual in-store credits known as “foodie cash”. They can also enroll in the loyalty program or manage their account at the kiosks by swiping their loyalty cards. The touch screen enabled kiosks are a result of Electronic Arts partnership with AdPlex, a leading integrated marketing solutions provider who led the project. Electronic Art provided the hardware and software to enable the total solution for the health conscious consumers.
Central Market has seven locations in Austin, Dallas, Fort Worth, Houston, Plano, San Antonio and Southlake, Texas. The Houston location is the first to receive the initial pilot kiosk units at it’s upscale location.