We wanted to let you know that Electronic Art has launched a first of its kind social networking sweepstakes service named Twit2Win. The service allows brands to target the growing audience on social networks with sweepstakes to promote their brand and grow their presence with the social networks such as Twitter, Facebook, LinkedIn, YouTube, Flickr and many other platforms. A new sweepstakes is started weekly to provide a continual reason for the loyal followers to return to the site and enter the branded sweepstakes and win free prizes. It is an opportunity to expose your brand by allowing the entrants to share the sweepstakes within their own social circle of friends. This can grow exponentially!
Although sharing by the consumer is totally up to them, this is not something you can expect to “control”. If your sweeps prize or your brand message is interesting, they will share it. Some marketers have a hard time with giving up control, but with social media, that is exactly what you have to do.
So, how might your company use this service? Some brands have a global reach and their products or services are universal. Giving away one or several of your products is a great way to promote your brand and also gain lead generation from the entrants to the sweepstakes. Other companies may not have a product to give away such as a non-profit or charity, but they can still participate by providing highly sought after consumer goods such as Ipods, HDTV’s, vacations or other similar items. For a small fee, Twit2Win brands the main web site for the duration of the sweepstakes with the sponsor’s logos and imagery and provides many link back services to the sponsor’s web sites or presence on Twitter, Facebook, etc.. We can help your brand grow its social media presence or simply help provide the lead generation services you desire. There are many other services available and the innovative team at Electronic Art can consult with your team to craft a targeted campaign. If your brand or agency would like to participate, contact us for details. We are making it really low cost initially to show you how great this can be for your brand.
In the short time since our launch in mid January 2009 we have really grown our following of people who read the micro-blog postings each day. The prizes have included ipods, Obama Hope posters during the inauguration week, and a family membership to a museum. That museum saw a 45% increase in the people who now follow their blog postings during that sweepstakes. Interestingly, it also grew dramatically in the weeks following the sweepstakes as people continued to share. They now have a larger audience of people reading their blogs and visiting their web site daily.
Twit2Win continues to grow and offer additional services across more platforms. Twit2Win advertises and draws traffic from Google, Yahoo, Facebook and other grass roots marketing methods. Our blogging professionals promote the sweepstakes on Twitter and multiple other social networking sites such as Facebook, Friend Finder and other sites to drive traffic and generate sweepstakes entries. The growth in a short amount of time shows the popularity of the sweepstakes in this unique channel. We expect our growth to be huge in 2009 as each of these platforms continue to add new users.
Things people are saying
On Twitter, people send “Tweets” or posts to their personal network about things they are thinking about or that they find interesting. Here are a few posts about the Twit2Win service on Twitter:
So follow us on Twitter at: http://twitter.com/Twit2Win and watch for our tweets on cool Tweetstakes from great brands that “get” social media. Reward your customers, authenticate your brand and gain new socially aware advocates!
Links to articles on Twitter and Social Media
New to Twitter and social media, here are some articles to help.