As we look forward to 2009 at Electronic Art, we are pretty busy with projects already and it doesn’t appear that it will let up anytime soon. Many firms are still investing in marketing, even harder in these down times, to try to capture every sale they can. It’s always good for us to look back at the past year and think about the projects that kept us busy and were fun to work on. So, I thought I’d look back and recall some good ones.
We started 2008 with the installation of a way-finding kiosk for Boone County Kentucky’s brand new library facility. This was a nice physical installation with our fabrication partners at Adex International, and our unique kiosk software application helped people find their way around the new facility.
Over the course of the year, we created a lot of lead generation tools for Verizon Wireless (in partnership with Marketing Werks), such as kiosk apps, BlackBerry phone apps and websites that work together to use various media to collect, incentivize and reward customers and prospects. Our full-service approach has improved their methods over time, and used the appropriate tools to capture those leads.
A real standout website we did for with Marketing Werks for Verizon Wireless was a micro site centered around the new BlackBerry Storm phone launch. This creative and tech-savvy tool allows guests at events to get their picture taken and download them online after the event. And also register to win big prizes! We’re really happy with the design work on this site.
In a unrelated but strangely similar telecom project, we built retail kiosks for Research In Motion. That’s about all I can say about this project, but I figured I’d name drop a bit.
We did other kiosk projects such as the Engagement Health kiosk and the State of Ohio tourism project called Passage to Freedom, which included kiosks and a parent website. We also launched digital signage projects for companies, such as Gardner Publishing.
Speaking of websites, we launched sites for the American Screenwriters Association, General Data Company and The Cincinnati IT consortium known as The Circuit. The Pink Ribbon Girls also got a redesign and rebuild from us to promote breast cancer awareness to young women. The National Underground Railroad Freedom Center received a complete Web overhaul that saved their organization thousands of dollars annually via simplification and consolidation of services.
We attended a lot of tradeshows in 2008, such as the National Retail Federation (NRF) and the Digital Signage Expo, and we exhibited at the KioskCom tradeshow in Las Vegas in April and again in New York City in October. I became an advisory board member for the Digital Signage Association, and attended the inaugural meeting at DSE’s February board meeting.
Wow! Now that I look back, we accomplished a lot in 2008. I’m sure I’m leaving out some smaller projects and important details, but it all just runs together when you try to look back.