Field Agent Mason, Reporting In

I decided this afternoon that I’ve neglected my adoring public (bwa-ha) too long.  So, in good spirits I present to you- kiosk success stories from the field!   While neither are Electronic Art projects, I think we can glean valuable lessons for future projects from these two kiosks. Case #1: a retail store kiosk for hair color product.  For me, the magic of this kiosk was the placement and enclosure.  It was very relevant, mounted on an end cap shelf right next to the product, not shoved off in a corner somewhere easily ignored.  It was also very inviting and unobtrusive. The clear call to action grabbed my attention right away – not because I’m obsessed with kiosks, but because the designers made it very clear what the piece was meant to accomplish, and that human interaction was called for.   So high marks to this project for placement and enclosure design.  However, I couldn’t tell you without being there what product line the kiosk represented, because there was no branding on the enclosure, or even the software design (which was just a flat, white background with copy).  While the application was straightforward and quickly accomplished its goal, I was hooked and wanted to do more – but alas there was no ‘more’.   The lesson:  placement – don’t hide your kiosk;  intent – make it clear and inviting to passers by; design – simple and elegant, but beware of boring; and hook – utilize the opportunity to engage the user for a second touch later – invite them to sign up for email blasts or future promotions.    Case #2:  a convention center ‘concierge’ kiosk.   Found in the lobby of a local convention center,  this piece is noteworthy because of the smart utilization of the area around the actual kiosk.   For this unit, the manufacturers not only used a smart enclosure – giving them opportunities for advertising, design appeal, and instructions on the base of the kiosk, maximizing impact.   They also chose to use a digital sign placed above the kiosk to really pull people in with brightly colored ads and promotions of upcoming events and attractions.   The footprint for this piece was pretty small and unobtrusive overall, but the people behind the project really utilized all of that small space very effectively. The lesson: you’re investing a lot in the project, make the most of your enclosure and the ‘free’ space around it.

One Response to Field Agent Mason, Reporting In

  1. So true, the entire environment around the kiosk is actually part of the overall kiosk. That includes signage, placement, etc. That last kiosk show uses a secondary monitor over the kiosk for messaging. We have this option on our EasyShip XL products and a few others. However, I noticed that they used a consumer grade screen over a commercial kiosk. Obviously not integrated by the OEM who would have made the screen more secure and used commercial grade parts.