EA Hosts Regional Entrepreneur Forum

Event hosted by Electronic ArtToday Electronic Art hosted a regional entrepreneur forum on Guerrilla Marketing through one of our clients: The Circuit – Cincinnati’s Digital Connection.  The Circuit puts regular educational events together in the area around IT topics, entrepreneur topics and related business interests.  Today’s speakers were Tina and Ken Hare, founders of Image First Solutions.  There were about 40 people in attendance and it had rave reviews from the audience such as:

Love it – wish it had been 2 hours!
Very informative!  Want more of the same!
Guerrilla Marketing was a great program
Great speakers & topic!

Electronic Art will also host another entrepreneur forum event on Dec. 19th, 2008 titled: “Hang on and Enjoy the Bumpy Ride to Success – a great local company’s growth story!”  Come join us for a very interesting forum event.

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Electronic Art to Provide Kiosk Services for Adplex and Engagement Health

CINCINNATI – Electronic Art, an interactive agency specializing in custom kiosk software, kiosk hardware and integrated Web sites, will be providing services for two new clients, Adplex and Engagement Health.

Electronic Art is creating a kiosk for one of Adplex’s retail food clients as part of its customer loyalty program that allows account management and in-store printing of rewards. Headquartered in Houston, Texas, Adplex is a strategic marketing solutions company with a focus on customer relationships and communication that drive measurable value. Visit www.adplex.com for more information.

In addition, Electronic Art has signed Engagement Health, of Westchester, Ill., as a client. Electronic Art will provide kiosk software applications to be used in corporate wellness programs that reduce healthcare costs for both the employee and the corporation. The kiosks incorporate specialty hardware for measurement of blood pressure, weight and other unique data items to help employees monitor their progress towards healthy living. Visit www.engagementhealth.com for more information.

For more information about Electronic Art, contact Tim Burke at (513) 321-1771 or visit www.ElectronicArt.com.

About Electronic Art

Electronic Art (www.ElectronicArt.com) is a Cincinnati-based interactive agency specializing in kiosks and digital signage as well as many related online services. Originally founded in 1998 and incorporated in 2002, Electronic Art began primarily as a Web studio offering high end custom programming, ecommerce, and design. Electronic Art provides custom solutions for many industries in kiosks, digital signage and Web site development. Sales of kiosk and digital signage hardware allow for a complete solution from one vendor, and an onsite IT staff handles build, integration and support needs.

Digital Non-Conference Conference

I’ve been attending the Digital Non-Conference Conference (yeah, that’s the name) put on by the Ad Club of Cincinnati :  www.AdClubCincy.org .  It’s been a great conference so far, but my battery is dying so I’ll make this short (need power at each couch next year).   The conference is hundreds of people in the agency and creative world that are involved in online and interactive media for their clients.  And in some cases attendees are the clients themselves.  Everyone is here for networking and to hear industry leaders speak about topics of relevance.  

So for example, this morning was Pete Blackshaw  from Nielsen Online speaking on how “Loyalty isn’t enough anymore – Advocacy is Bigger than advertising”.  This topic rings true with me as I’ve been preaching this for several years to clients such as GlaxoSmithKline in a campaign we did for them and BlackBerry in regards to a retail kiosk we did for them that has peers telling why they love their BlackBerry’s.   Seems like everyone at Pete’s seminar are catching up and learning why consumers are more likely to buy if recommended by a friend rather than watching a commercial.

The Conference has been one of the better conferences I’ve been to in awhile.  The content itself is insightful and from industry peers so its relevant and in some cases eye opening.  The event is quite well run with great food.  Sushi and gourmet pastas, etc. the first day as an example, show off the Hyatt Regency’s ability to cater high quality food at events in their ballrooms.  The main ballroom itself is quite well done with artsy colors, big projection screens that actually work flawlessly (pro AV crew ensures it) and the ballroom is not a room full of hard chairs lined up in rows, oh no… that would be your typical non artsy conference.  They chose to use couches, acrylic charis, bar stools at long rectangular cafe tables, and a mix of mod looking chairs straight out of a James Bond film (or Austin Powers perhaps).  What a relaxed and comfortable way to enjoy speeches?  Kudos to the AdClub and their event producers: Accent on Cincinnati  (strange name for an event company, but as long as they do a great job… who cares?)

Bridge Agency talk at Sullys BarAnother interesting method they have used to keep it interesting is to have each break out session on different topics (Creative path, Marketing Path, Technology Path, Academic Path)  and hold each session at local bars and restaurants, like Sullys, BlackFinn Saloon, Via Vite, & the Lodge bar. While you have to walk 2-3 blocks between sessions, it is a more creative and relaxed environment to listen to someone going through a slide show and talking about projects they’ve done.  And if you are so inclined, you could have a martini while learning about “Social Media’s Influence on Buying” (Daphne Kwan of ExpoTV).  I like this concept, and combined with all of the above I predict next year’s Digital Non-Conference Conference will be bigger and have more attendees.

 

Benjamin PalmerBenjamin Palmer spoke at lunch on Saturday about how “Brands are people too”.  Interesting guy and very creative.  Great brand concepts. He showed some of their viral marketing campaigns done for Milwalkee’s Best beer.  Great video, great flash games,  what a great presentation with a young hip creative viewpoint.  I actually had dinner with him and the AdClub folks Friday evening.  He sat next to me at the Hoffbrau house and I had no idea who he was.  Now I know…

Follow my Twitter posts at:  http://twitter.com/KioskGuy to see play by play comments today during the event.  Comment on this blog post below if you have questions or comments.

EA is now a Scala Certified Partner

Scala CertifiedElectronic Art has recently added Scala digital signage software to it’s list of products available to our clients.  As a Scala InfoChannel Value Added Reseller we can provide Scala licensing, software, installation and support in addition to the digital signage content we provide.  Scala approved player hardware is also available in addition to the multiple LCD vendors we resell such as LG, Samsung & Phillips.

InfoChannel is Scala’s digital signage management suite that provides enterprise level features and scalability for large and medium size installations.  InfoChannel provides the ability to collaboratively create, publish, schedule and centrally control media-rich content that can be delivered and dynamically localised at the point of playback to one or thousands of networked displays . As the leader in Dynamic Digital Signage solutions since 1987, the technology has field-proven scalability and 24/7 reliability.

The above image is a simplified version of a typical signage network using Scala InfoChannel tools to manage content provided by Electronic Art.  If you don’t already have a management tool for your digital signage, contact Electronic Art to determine if Scala is right for your digital signage network and see how we can provide rich messaging for your digital signage network.

Our client in the press

General Data Company, Inc. has been getting a lot of press lately.  Here is another example:

SoapBox Media Article on New ID/Positive Product

We redesigned and built their current web site and are making ongoing improvements as requested. This company has some cool bar code scanning technology. The article above is about new lab related products that help keep lab samples from getting mixed up… which we can all appreciate.  Think about it, a company with products that improve health care for all of us.  How cool is that?

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